Moving experience at Heathrow Airport
Heathrow Express is the fastest way to get into London and its marketing team wanted to dramatise this to passengers as they arrived straight off the plane.
Arcstream has devised an interactive walkway to engage busy travellers by calculating their walking speed and comparing their arrival time in London with that of the Express train.
It uses a combination of laser projection & enhanced camera technology to track motion, speed and depth.
This combination of technologies is knitted together with bespoke tracking algorithm software to deliver a truly unique marketing activation using cutting-edge display technology.
The team at Heathrow are delighted how the interactive walkway is engaging and influencing passengers. The campaign runs for 3 years, maintained by Arcstream, so you can see it in action and find out how fast you walk.