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Arcstream: Technical Artisan
Discover how Arcstream supports the world of Generative Art installations A relatively new concept in the art world is ‘Generative Art’. The medium combines artistic invention and innovation with cutting edge technology. These types of execution lend themselves...
Excite and drive engagement with NFTs at your next event
NFTs offer opportunities NFTs are an expanding and cutting-edge phenomenon marking a revolution in engagement, marketing and advertising in the digital space. But what exactly are NFTs and how do you get involved? The purpose of any marketing is of course to cause...
Use Interactive Experiences to Reach Your Marketing Goals
Hit your key targets Delivering your marketing and messaging aims can be a huge challenge. To be effective as a modern marketeer you need to deliver engaging, interactive and memorable experiences that deliver your important messages in the language of the 21st...
Extended Reality takes on Retail
With retail largely put on hold for the past year, its recent re-emergence has raised questions about how it will compete next to the newly streamlined e-commerce platforms that have enjoyed centre stage for so long now. Now that you can shop from any device and any...
Artificial Intelligence Kickstarts Experiential
The number of challenges experiential marketers face each day increase in quantity and complexity, with measurement of campaign success being ever so important. With the above in mind and the ever-changing landscape as a result of the worldwide pandemic, the Arcstream...
To VR or not to VR? – that is the question
Virtual Reality. In technology circles, it’s the buzziest of buzz words at the moment. And it’s brilliant, great, a universal panacea to world peace – OK, maybe not a panacea, forgive us for getting a little too enthusiastic. But used in the right places, it truly is...
No complaints about getting a round in at this bar
On first glance, the iBar is a pretty cool Perspex topped bar that would look at home in an upmarket nightclub. With space for serving staff in the centre of the square, the wine glasses and drinks bottles are reflected in the sleek, shiny surface. But it’s when you...
Finding new ways to communicate to event delegates
When you are a software development company looking to enthuse 4000 accountants, small businesses, entrepreneurs and app developers, a PowerPoint demo and a bunch of brochures just won’t cut it. Intuit is the company behind QuickBooks accounting software. Their annual...
An engaging interactive floor for Great Ormond Street Hospital
Another lovely project in our ongoing relationship with Great Ormond Street Hospital, we designed and installed an engaging interactive floor to the new reception area at the facility. The floor, intended to act as a distraction for the kids having to be in hospital,...
Using interactive walls as an interactive branding tool
There are many popular uses for interactive walls, one of the most prolific being the use of this attractive and very interesting technology for branding businesses. An interactive wall is simply a multimedia projection system that, by using an infrared grid, responds...