Working with Life Agency, we helped bring Grolsch’s ‘400 Years of Originality’ campaign to life, installing a bespoke interactive photo booth which sent images to 40m wide high-definition LED screens.
Thousands of commuters were invited to stop by and have their photograph taken by eight different cameras simultaneously. In keeping with the brand’s image, we installed vintage cameras on the Chevrolet truck where the photo booth would be stationed. Modified with the latest technology, the photos were then merged simultaneously to create a collage.
Using touch-screen technology, the campaign was an interactive and captivating experience for busy commuters in busy areas as they could share via social media as well as take home print outs on the day, perfectly sized to fit inside an Oyster Card wallet.