THE LYNX EFFECT
Design & Creation / Specification / Software & App Development / Installation & Support / Analysis & Insight
When Lynx wanted to increase sales across their range of grooming products, following a rebrand they looked to object ID to engage and educate an expanded target audience of young males.
The experience centred around an interactive table with 9 different products triggering tailored content about each one. For hair products this included inspirational videos of different styles.
We helped the marketing team to understand the best way to make the experience as attractive and engaging as possible, then built the app that ran the experience and delivered insight into its use and impact.
The table was taken on a UK tour of pharmacies in key cities, generating significant interest and product trial. Unilever were delighted with its impact. The table also enabled the marketing team to gather valuable data on which products and content were of most interest, interactive experiences like this now form a key part of the tracked customer journey.
View the video showing the true Lynx effect