A MOVING EXPERIENCE AT HEATHROW AIRPORT
Design & Creation / Specification / Software & App Development / Installation & Support / Analysis & Insight
Heathrow Airport is used by over 80 airlines, flying from 185 destinations with around 78 million passengers passing through it each year.
Heathrow Express is the fastest way to get into London and its marketing team wanted to dramatise this to passengers as they arrived straight off the plane.
HIGH SPEED ACTIVATION
We created a solution that uses a combination of laser projection & enhanced camera technology to track motion, speed and depth.
This combination of technologies is knitted together with bespoke tracking algorithm software to deliver a truly unique marketing activation using cutting-edge display technology.
The team at Heathrow are delighted how the interactive walkway is engaging and influencing passengers. The campaign runs for 3 years, maintained by Arcstream, so you can see it in action and find out how fast you walk.
"Arcstream delivered our standout activation in Terminal 2 - it’s become a local landmark, everyone loves it."
Michael Morgan-Batney, Heathrow Express