01372 742682 info@arcstreamav.com
Generic selectors
Exact matches only
Search in title
Search in content
Search in posts
Search in pages

Arcstream Signals New Digital Display at St. Pancras International Station

Jan 15, 2021 | Business News, Client Projects

Arcstream Signals New Digital Display at St. Pancras International Station

Inspired by the interactive digital display Arcstream set up at Heathrow Airport, the marketing & communications team at St Pancras asked us to deliver an impactful display on a prime site on the Station concourse.

The location, 7 metres wide at the bottom of an escalator and round the corner from a main entrance, is seen by travellers as they alight from Eurostar trains. The team knew this was a great opportunity to promote the extensive retail and hospitality outlets in the station.

The brief was to create an eye-catching digital display, presenting a variety of messages, cost-effectively. Working closely with HS1 and Beyond London, the team at Arcstream looked at all options and agreed that a digital projection system offered the best solution.

Using 2 laser projectors blended over the 7-metre area, the digital display runs a variety of advertising messages, directing travellers to the multitude of concessions around the station. The communications team are now running a series of tests to understand the best creative and messaging to influence this key audience in the future.

Talk to us

If you have a vision, we’ll bring it to life.

    This site is protected by reCAPTCHA and the Google
    Privacy Policy and
    Terms of Service apply.

    Arcstream Ltd - Part of the Interactive Media Group