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Working with design agency, M, we created a grand entrance into the exclusive launch party for Swarovski’s Fashion Meets Tradition Exhibition.

Project Overview

Adding a 21st Century twist to the brand’s Christmas festivities, we installed an interactive floor system at the entrance to the exhibition which was designed to look like a sea of Swarovski diamonds, gems and crystals. The floor was positioned at the top of the stairs as the first thing guests saw when they entered the opulent venue and as they walked over the floor, the crystals parted in their wake, revealing both ‘Made with Swarovski Elements’ and ‘Jawaher branding’.

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