CASE STUDY
INTERACTIVE DISPLAY WALL IS A WINNER
Design & Creation / Specification / Software & App Development / Installation & Support
THE BRIEF
Quilter, formerly known as Old Mutual Wealth, are headline sponsors of the prestigious Autumn Rugby Internationals at Twickenham where England take on the might of the southern hemisphere over four thrilling weeks.
It’s a crunch time for Quilter to impress and entertain key clients and partners in their hospitality suite, with the help of well-known rugby personalities. So, Quilter asked specialist sports agency, Creative Midfield, and Arcstream to design, install and run a large format interactive display to provide expert analysis of the game.
THE RESULTS
KEY CLIENTS IMPRESSED AND ENTERTAINED
The large format interactive display wall plays centre stage before kick-off, during halftime and then post-match. The expert hosts guide guests through the cut and thrust of the game with team and player profiles and head-to-head match-ups along with videos from the game to be replayed and forensically analysed.
Part of the brief was for the system to be fast and easy to set up, so that the video clips can be captured and readied for use in ultra-quick time. And the wall intuitive, to give the hosts freedom to present and talk while bringing the match to life. This was achieved with 4 ultra thin bezel capacitive touch-screens knitted to together and Arcstream’s in-house developed tracking software.
Quilter is delighted how the interactive display has become an excellent addition to the overall experience of the day and has been enjoyed by the hosts and guests. So much so that Quilter have made it a regular fixture for all the internationals going forward.
