A transparently good way to engage health professionals

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Arcstream was briefed by a major pharmaceutical company to grab the attention of visitors at a key UK healthcare event.

We recommended using transparent OLED screens, incorporating touch-screen technology. Combining these technologies offers the best of both worlds; the screens draw visitors in with visual intrigue, then take them on a journey of discovery to find just what they need to know.

Project Overview

We’re sensitive to the specific challenges of the healthcare industry, with strict rules as to what, how and when information can be provided.

Our experience ensured the technology created immediate interest and then delivered a memorable experience telling the brand’s story. We also enabled our client to make the most of their existing marketing assets. The screen was set up to use motion-tracking to enable visitors to explore the extensive directory of information about the product being promoted.

We were responsible for the design, planning, set-up and running of every element, ensuring everything was ready well in time for the event. There were challenges to overcome to make the display as impactful as possible and use colours most conducive to a see-through screen. But everyone who was seen it has been transfixed by the whole look and feel.

The client was very impressed with the impact the display made and with the level of interaction with the healthcare professionals.

They’re keen to use it for other products at forthcoming events.

The project was delivered utilising several 55” transparent displays from a number of partners across Europe.

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