Nokia UK joins the digital dots

Arcstream’s creative technology was just the ticket for Nokia UK when they launched the Cloud Collaboration Hub at Mobile World Congress in Barcelona.

Mobile World Congress is the event to reach and engage with the movers and shakers of the comms world, and for that reason Nokia alone had 60 different stands. The Nokia UK team knew they needed to find an innovative and engaging way for them to stand out.

Arcstream assessed the communication requirements and target audience and proposed using an object identification table with large format display.

Object Identification Technology offers unique sales and exhibition experiences with the potential for personalised presentations, and the capability to showcase a wide range of products and services in one display. Every gesture made on the table can be logged, analysed and reported on for future planning.

Six different objects triggered specific presentations for the key elements of the hub service to digital service providers. But the key proposition of the Cloud Communication Hub is how the different services link together into one unified offering.

So, the app was configured so that when the objects were placed together the presentations linked and merged together to demonstrate how the Cloud Collaboration Hub helps digital service providers overcome the problems of having siloed channels. 

The display was such a great success Nokia chose this one out of all the others to bring back to Nokia Global Headquarters in Finland to use on a permanent basis within their collaboration demo space.


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