Making waves at major shipping exhibition
Lloyd's Register, a world-leading professional services company with a deep heritage in the marine industry, had recently rebranded and needed to transport the new look and proposition to major exhibitions worldwide. So, they turned to their agency, Collider and partner Arcstream AV.
Together they developed an experience that stole the show at Posidonia, the major shipping exhibition in Greece, before moving on to the other key global marine events.
LR wanted to open the eyes of attendees to the quality of content and insight available and to start a dialogue to last way beyond the event.
To bring to life the positioning ‘Navigate Now, Navigate Next’, an object identification table was the centre-piece of the stand with sea-based graphics and a pebble acting as the directing object. Visitors were able to explore LR’s offering for themselves, before being invited to register to receive more valuable content in the days to come. Comprising four 55” screens, the table can be used by four users at a time.
Arcstream AV with Collider designed, coded and produced every element of the table and its controlling app. They then set it up in Athens and are now responsible for taking it worldwide over the next 3 years.
The team at Lloyd's Register have been delighted at the impact of the interactive table and the quality of the conversations that have immediately followed the exhibition.