IBM use Arcstream at Davos 2020
Arcstream AV, were there to help IBM stand out at Davos 2020. This involved using our object identification tables to showcase how IBM is helping governments and companies tackle some of the world’s biggest problems.
Project Overview
IBM took over an art gallery to bring to life their proposition “let’s put smart to work”.
With this being their first time ever at Davos they knew they would have to do something special to be noticed. With this in mind, they decided to go all tech and have object Id tables added to drive a fully connected experience.
Visitors were able to view video content for themselves using ‘tokens’ to navigate, then throw their chosen video to a connected display screen to explore further.
Senior staff at IBM have been very impressed with the screens and very pleased with how Arcstream helped IBM make a great first impression at Davos 2020.
“This really helped us to show off our message of “let’s put smart to work” to all attendees.”
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