3D Printed Dream Town
HSBC and their agency, Geometry, were looking for a standout activation for their flagship branch in Birmingham. Something to engage homebuyers as they considered a mortgage, and also created an eye-catching scene for the main window of the branch.
Arcstream came up with this innovative creative technology concept, then designed and built the traditional model village scene in the main window of the branch. They were also responsible for the successful running of the experiential campaign in the branch. It was a very modern twist on a traditional English scene.
The Dream Town created a real stir amongst Birmingham’s shoppers and was very well received by customers and staff alike. Over the week time-lapse photography captured the Dream Town being fully built while customers dreams for a new home had come to life, too.