East Village - Cycle Village

Working with iD Experiential, we helped create a series of interactive cycle simulators to raise awareness, create lasting excitement and educate the public about the East Village development, transforming the Olympic Athlete Village.

Using a creative brief, we built the simulator known as the POD. Visitors were encouraged to take 3D virtual tours around East Village viewed on a 55” interactive screen mounted onto the front of the POD. Using a fixed Pashley bike with a range of hidden sensors, the bike detected movement and prompted the screen to display instructions for the cyclist. As the rider pedalled, the interactive application allowed users to browse through the design of the buildings and explore the positive environmental and social impact of living in the East Village.

The interactive participation of the campaign created a memorable user experience and following the initial success of The POD, three more Mini PODS were built and installed in railway stations around London during June and July.

To maximise the use of space on the exhibition stands, we also fitted the POD with a 65” multi-touch screen on the back casing offering further information about the sustainability and socially inclusive elements of the village. 

Coca Cola Europe

interactive tables, interactive walls

Coca Cola adds life to presentations

Vauxhall

Interactive Walls

Dissecting the best features of the new Zafira

Nokia UK

Object Identification Display

Nokia UK joins the digital dots

Adecco

digital signage

Adecco recruits Arcstream to create coordinated interactive AV experience

BT Wholesale

interactive tables, interactive walls

Arcstream AV on call to create interactive sales experience

Lloyds Register

interactive tables

Making waves at major shipping exhibition

Doritos

augmented reality

Doritos fire the imagination of Asda shoppers nationwide

L'Oreal

virtual reality, interactive tables

A hugely creative event for L'Oreal

Coca Cola

Interactive Walls

Creative technology relaunches Coca-Cola Zero Sugar

Veuve Clicquot

virtual reality

A virtual journey through time for Veuve Clicquot

Ruinart

interactive tables

Save water, drink Ruinart champagne

Cartier

interactive floor, software & app development

When you design for Cartier, diamonds are forever!

Oral B

software & app development

Helping Oral B to brush up their exhibition stand

B&Q

interactive tables

How we kept 700 delegates engaged for B&Q

GOSH

Projection displays

Under the Sea at GOSH

Intuit

interactive tables

Information delivered by puck for Intuit

Kidzania

augmented reality

Tiny mechanics at Kidzania get hands on with Renault F1

Grolsch

large format displays

Delivering an original photo experience at Grolsch tour

Akami

software & app development

Akamai at Mobile World congress

iD Experiential

virtual reality, tablets/mobile

East Village - Cycle Village

Swarovski

interactive floors

Swarovski

Virgin Media

interactive walls

ITCH and Virgin Media - Ideal Home Show

Peugeot

virtual reality, augmented reality

Peugeot - Driving Sensations

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