Doritos fire the imagination of ASDA shoppers nationwide

When agency partner, Momentum, asked us to turn ASDA customers into the dragon from the Doritos Heat Burst TV campaign, we took up the challenge.

We devised and produced an augmented reality experience, where the Doritos dragon’s head was projected on to customers and then face recognition technology detected when they opened their mouths to show them sending fire across the store.

As well as extending the TV launch campaign into an innovative in-store experience, the campaign also created a roar on social media. Each “dragon” was invited to receive a 15 second clip of their best performance to share with friends. The ultimate version of a Snapchat filter!

In-store transparent screens showed the TV ad, and participants were given sample bags and heat sensitive coasters to add to the experience. The feedback from shoppers was red-hot.

Working with Momentum, Arcstream AV created the concept, then produced and ran it from start to finish, including managing the complicated logistics of transporting the dragon booth to ASDA stores nationwide.

Appearing in a different store each day, the augmented reality dragon created a wave of interest and shares online with thousands of customers spitting fire and showing off to their friends.

The marketing team at Pepsico were delighted with the campaign’s impact and, after the promotion, brought the booth to their head office to create their own dragon’s den.

Adecco

digital signage

Adecco recruits Arcstream to create coordinated interactive AV experience

BT Wholesale

interactive tables, interactive walls

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Lloyds Register

interactive tables

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Doritos

augmented reality

Doritos fire the imagination of ASDA shoppers nationwide

L'Oreal

virtual reality, interactive tables

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Coca Cola

Interactive Walls

Creative technology relaunches Coca-Cola Zero Sugar

Veuve Clicquot

virtual reality

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Ruinart

interactive tables

Save water, drink Ruinart champagne

Cartier

interactive floor, software & app development

When you design for Cartier, diamonds are forever!

Oral B

software & app development

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B&Q

interactive tables

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GOSH

projection hire

Under the Sea at GOSH

Intuit

interactive tables

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Kidzania

augmented reality

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Grolsch

large format displays

Delivering an original photo experience at Grolsch tour

Akami

software & app development

Akamai at Mobile World congress

iD Experiential

virtual reality, tablets/mobile

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Swarovski

interactive floors

Swarovski

Virgin Media

interactive walls

ITCH and Virgin Media - Ideal Home Show

Peugeot

virtual reality, augmented reality

Peugeot - Driving Sensations

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