Arcstream AV joined forces with experiential marketing company EMO to supply two interactive tables for the launch of a new range of executive saloons for luxury, hybrid and convertible car manufacturer Lexus.
The launch of the GS250 petrol and GS458 hybrid executive saloon was announced to the public domain with a road show to forty-four UK Lexus centres.
Expert brand marketers EMO coordinated the event, supplying a North and South team of brand ambassadors to Lexus dealerships to run the campaign during April and May. The viewing of the new models was promoted as a VIP invite-only event for Lexus’s existing and prospective customers, with a pre-launch competition prior to each.
The tagline ‘creating amazing’ was the theme of the show and the interactive technology supplied by Arcstream AV reflected the prestige of the Lexus name with a pair of top of the range interactive tables complementing the design of the new additions to the range.
Arcstream AV supplied two Microsoft SUR40 tables featuring striking imagery developed to be used interactively. The presentation was developed inhouse by Arcstream AV to enable the car information to be downloaded, photo’s to be used and specs to be drawn upon in a live environment by the Lexus sales team. The high quality lifestyle images proved to be a successful element to road show visitors and the Lexus sales team.
If you are interested in interactive technology such as interactive tables to promote your business or for any other purpose, contact Arcstream AV.