Last week we made our annual pilgrimage to Amsterdam, for the 11th annual Integrated Systems Europe (ISE) show (4-6 February) – an event we’re sure hasn’t passed you by! Staged at the huge Amsterdam RAI, and filling a foot-blistering 12 halls, there’s nothing that comes close anywhere in the world. If commercial and/or residential installations is your thang, ISE is a must-attend event.
This year’s event again broke all previous records, with total attendance of just over 51,000, a 15% increase on 2013. But a measure of the event’s success must be the exhibitor rebookings for 2015, and incredibly just shy of 93% of this year’s floor area was booked on site by exhibitors for 2015 – a 10% increase on on-site rebookings last year. At this rate the only way to exhibit at ISE will be to, well, be an existing exhibitor!
So, apart from incredibly sore feet, what were our overriding memories of ISE 2014? Well, as was the case last year, huge LED screens dominated – usually from Chinese companies who are yet to grasp the concept of building a stand that show attendees might wish to visit. Sometimes it’s not enough to throw up a two-story display and arrange a couple of chairs and a table; ISE attendees expect to be wowed. And when companies such as Barco and LG were pulling out all the stops to literally stop attendees in their tracks (see image), with many even laying on free booze and snacks (not for nothing was the Barco stand the must-attend after 4pm each day!), you can see why the look and feel of exhibitor stands is so important – a lesson most companies, including many Chinese, appear to have learned from previous years.
Show highlights for us: Barco’s bonkers-large, 3-projector-fuelled projection screen; mirror displays (it’s a display, it’s a mirror, it’s a display, etc!); transparent displays (one or two in 2013; dozens in 2014!); MultiTouch Ltd’s turnkey MultiTaction iWall (12x 55” unlimited touch displays!); Lang’s Leyland TV1.9 – 8K x 1K LED screen with a pixel pitch of 1.9mm.
If you want to find out more, the top journo team at the ISE Daily newspaper have made all four of its editions (Days 1-3 and the preview edition) available to view as digital page-turners. Click here to view.