The final stop on Peugeot’s ’Driving Sensations’ campaign was Westfield at Stratford where visitors could have a go on the different experiences from 13-15 June. We created three experience pods using Oculus Rift, Van de Graff generator, and a 3D augmented reality experience. All experiences were designed to bring to life the thrill of driving a New Peugeot 308, voted European Car of the Year 2014.

The country-wide tour, which begain in Newcastle on 25 April, went on to Manchester, Birmingham, and central London before finishing at Stratford. The Peugeot Oculus Rift experience also went down a storm at Gadget Show Live at Birmingham's NEC from 9-13th April, and at the Goodwood Festival of Speed.

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Peugeot is the first car producer in the UK to use Oculus Rift, and Arcstream’s content creation team was delighted to produce an 80-second three-dimensional white knuckle ride. The content places participants in the passenger seat as a mountainous tarmac rally stage starts. Racing past spectators standing unnervingly close to the road, the winding stage traverses up an increasingly steep course until a wing suit flies over. The headset wearer then transfers seamlessly into the wing suit for a flight over the stunning mountain scenery. Swooping down and around the mountain’s craggy outcrops, the wing suit wearer flies over a Peugeot heading up the mountain and then flies off the face of a sheer drop towards an outcrop of rocks where there’s a skeleton track. As they land on the track, the wearer begins the last piece of their journey: down the icy twists and turns of a skeleton bobsleigh track at speeds of up to 80mph.

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