The final stop on Peugeot’s ’Driving Sensations’ campaign was Westfield at Stratford where visitors could have a go on the different experiences from 13-15 June. We created three experience pods using Oculus Rift, Van de Graff generator, and a 3D augmented reality experience. All experiences were designed to bring to life the thrill of driving a New Peugeot 308, voted European Car of the Year 2014.

The country-wide tour, which begain in Newcastle on 25 April, went on to Manchester, Birmingham, and central London before finishing at Stratford. The Peugeot Oculus Rift experience also went down a storm at Gadget Show Live at Birmingham's NEC from 9-13th April, and at the Goodwood Festival of Speed.


Peugeot is the first car producer in the UK to use Oculus Rift, and Arcstream’s content creation team was delighted to produce an 80-second three-dimensional white knuckle ride. The content places participants in the passenger seat as a mountainous tarmac rally stage starts. Racing past spectators standing unnervingly close to the road, the winding stage traverses up an increasingly steep course until a wing suit flies over. The headset wearer then transfers seamlessly into the wing suit for a flight over the stunning mountain scenery. Swooping down and around the mountain’s craggy outcrops, the wing suit wearer flies over a Peugeot heading up the mountain and then flies off the face of a sheer drop towards an outcrop of rocks where there’s a skeleton track. As they land on the track, the wearer begins the last piece of their journey: down the icy twists and turns of a skeleton bobsleigh track at speeds of up to 80mph.

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