We worked with Initials Marketing to contribute to the launch of the new Peugeot 308. Taking the campaign strap-line of ’Driving Sensations’, we created three different experience pods using Oculus Rift, Van de Graff generator, and a 3D augmented reality experience – for a country-wide tour, starting at the Metro Centre in Newcastle from 25/4. The tour will run from the end of April until June and all experiences are designed to bring to life the thrill of driving a New Peugeot 308, voted European Car of the Year 2014. The Peugeot Oculus Rift experience has already gone down a storm at Gadget Show Live at Birmingham's NEC from 9-13th April.


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