In partnership with The Science Museum, Blitz Communications hosted a half-day of seminars and demonstrations on the future of event technology. Arcstream AV was invited to deliver a presentation on augmented reality, which enables researchers, programmers and engineers to pull graphics out of your television screen or computer display and integrate them into real-world environments.

This groundbreaking technology blurs the line between what is real and what is computer-generated by enhancing what we see, hear, feel and smell. On the spectrum between virtual reality, which creates immersive, computer-generated environments, and the real world, augmented reality is closer to the real world. It adds graphics, sounds, haptic feedback and smell to the natural world as it exists. Both video games and cell phones are driving the development of augmented reality. Everyone from tourists, to soldiers, to someone looking for the closest underground station can now benefit from the ability to place computer-generated graphics in their field of vision.


Augmented reality has hundreds of potential applications. Gamers can experience digital game play in a real world environment while architects can use the technology to superimpose computer-generated images into a real life local view of a property before the physical building is constructed there. In commerce, augmented reality can enhance product previews such as by allowing a customer to view what's inside a product's packaging without opening it. There are applications for industry and construction, for navigation, for education and medicine, and even for sports.

The expert developers at Arcstream are supremely skilled in creating augmented reality applications for all kinds of devices. If you’d like to find out more about augmented reality and how it could work for you, contact us right away. 



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