Arcstream AV created a grand entrance into the exclusive launch party for Swarovski’s Fashion Meets Tradition Exhibition. This ran from the 20th – 21st October at the Swarovski Crystallized concept store and lounge on Great Marlborough Street in central London.
The Jawaher (Jewel) exhibition got underway the evening prior to opening to the public with an exclusive fashion show which featured stunning creations from renowned global designers.
Design agency M managed the event production and decorated the venue in the style of an Arabian palace with mirrors, mosaics and jewel encrusted drapes creating the ultimate glamorous environment. Arcstream AV added a 21st Century twist to this glamour by installing its interactive floor system at the entrance into the exhibition. This was designed to look like a sea of Swarovski diamonds, gems and crystals.
Arcstream AV Sales & Operations Director Neil Manwaring explained:
“The interactive floor was positioned at the top of the stairs as the first thing guests saw when they entered the room. As they walked over the floor, the crystals parted in their wake revealing both the ‘Made with Swarovski Elements’ and ‘Jawaher’ branding.”
This was flanked by waiters serving opulent cocktails and canapés adding a further touch of style and class.