Arcstream worded with experiential specialists Because to use the latest interactive technology and produce a fully interactive party for Perrier in prestigious London locations, beginning with Whiskey Mist and Movida.
The parties formed part of Perrier’s campaign to maintain its high end position and position it as an alternative to soft drinks for adults.
Because created dedicated Perrier ‘bubble zones’ with Arcstream AV’s bespoke Your Surface multi-touch tables, that allow guests to enjoy a range of bespoke Perrier cocktails created especially for the evenings. When guests touch the tables or place their glasses down, bubbles appear under their touch, thanks to infrared, multi-touch technology developed by Interax.
Arcstream also installed a Fogscreen, an incredible projection screen made from Fog enables guests to walk through to stunning effect, carrying the Perrier logo. An interactive floor for guests to dance with bubbles appearing under their toes completed the effect.
Project Manager Katie Penfold said:
“The idea of creating dedicated Perrier evenings in London’s most exclusive clubs puts the brand at the heart of London’s trend-setting social scene. It’s a great way to position the brand as an alternative soft drink or mixer, enjoyed by all the coolest people in the most exclusive places. We are employing the very latest technologies as part of the set up to really draw the party goers into the brand.”