NFTs offer opportunities

NFTs are an expanding and cutting-edge phenomenon marking a revolution in engagement, marketing and advertising in the digital space. But what exactly are NFTs and how do you get involved?

The purpose of any marketing is of course to cause engagement with an event or a product via a given medium. Traditionally this has been done via print, radio, TV and billboards. With the advent of the internet new ways to engage were born. If the internet presented new and unique paths to interact with people across multiple platforms and different types of content, NFTs go even further creating new layers of excitement and uniqueness that can deliver new levels of focus for any type of marketing.

Standing for Non-Fungible Token, an NFT is simply a one-of-a-kind, verifiable asset, created and stored on a blockchain. An NFT can be any type of medium you require, an invitation, a membership, or a piece of art. The most important thing to remember is that it is the ownership of the token that is the true value for marketing. The asset can look beautiful, be fun and offer value on that level, but what makes NFTs different is what they can ‘do’.

A unique edge adds interest

The ownership aspect of an NFT is what allows any type of campaign to create exclusivity, drive engagement and make people feel special about a concept or event. The NFT is exclusive, its directable and controllable, NFTs can also gather data.

Many global brands from a wide range of sectors have already begun using NFTs including Nike, Hennessy and Taco Bell. All these marketing powerhouses have seen the value in creating unique and ownable assets for their customers. The world of entertainment has also been using NFTs as acts such rock band King of Leon made their last album available as an NFT.

Make your audience feel special

The most important aspect of NFTs for the events sector is the ability to create unique experiences that can only be accessed by engaging with the event, via the NFT. This can apply to a unique invitation to an event or even an NFT that can cause something to happen in the real world once the owner arrives at the event. If the purpose of a marketing event is to generate goodwill and openness to a given brand/concept, NFTs allow you to do this in a myriad of ways, making event attendees feel special and valued.

The only limit to what you can do and what can be achieved via an NFT is finding a partner to make your metaverse wishes come true, this is where Arcstream comes in.

Our experts are ready to assist your creative team in delivering a powerful connection between NFTs and the real world, unlocking the true power of focused digital communication for the first time. NFTs can put your next event on the next level.