Artificial Intelligence Kickstarts Experiential

The number of challenges experiential marketers face each day increase in quantity and complexity, with measurement of campaign success being ever so important.

With the above in mind and the ever-changing landscape as a result of the worldwide pandemic, the Arcstream team understand the importance of adapting and improving it’s offering to coincide with this.

Our Creative Technology Director David Hearn held a webinar titled ‘Combining Conversational Artificial Intelligence and Experiential Technology. The New Marketing Mix’, with the aim of providing insight into how artificial intelligence, in particular conversational, can be utilised more than it already is within experiential marketing. The huge opportunity to attract, engage, and deeply analyse customer bases and their needs will allow brands to ‘co-create’ value more than ever by helping brands to deliver a unique user experience, totally focussed around the individual.

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