The real time motion tracking captured passengers’ attention and focused their eyes on the moving cloud which displayed EMC2’s key messages of ‘simple’, ‘secure’ and ‘agile’. The experience which ran throughout summer was designed to demonstrate the brand’s commitment to innovation and technology and reached more than three million people inside the airport across June, July and August.
Using multi-touch technology with infrared sensors, we created an interactive game played on a 65” integrated touch screen. Visitors were encouraged to play the game and learn the benefits of Virgin Media’s superfast broadband which was themed around the brand’s advertising campaign featuring Usain Bolt. The game presented players with 30Mb, 60Mb or 100Mb connection options as levels of speed in the game play. Once the game’s ‘entertainment icons’ appeared on the screen, players would touch the screen to download as many as they could in 30 seconds.
At the end, players were invited to enter their details onto the leader board with a chance to win a prize for the highest score.