Competing with the never-ending, eye-catching designs at exhibitions, we worked with George P Johnson to come up with an interactive game that would deliver more delegates to the Oral B stand during the largest mobile trade show of the year, Mobile World Congress in Barcelona.
We designed a bespoke and immersive game that used Bluetooth movement sensors in physical toothbrush handles. Visitors used the handles to interact with the specifically designed application, which moved the brush around to clean the teeth displayed on the screen.
It’s amazing how cleaning teeth can draw the crowds – it was a brilliantly successful way of impressing visitors. The result – Oral B’s stand was constantly crowded with punters eager to brush up on their game.