Imagine a 40-meter wide, high definition LED screen in the heart of busy Waterloo Station with your face on it! That was our invitation to the thousands of commuters travelling through Waterloo Station when we and Life Agency helped bring to life Grolsch’s ‘400 Years of Originality’ campaign.
Travellers were asked to stop by and have their photograph taken simultaneously by eight different vintage looking cameras, with the images merged into a giant collage portrait shown on the LED screen, before forming a massive Grolsh swing top silhouette.
Using touch-screen technology, participants shared their unique photos via social media as well as taking home print outs, perfectly sized to fit inside an Oyster Card wallet.
The pop up attraction, featuring a Grolsch branded Chevrolet, free beer and our unique photo booth, left Waterloo for a nationwide tour to Birmingham, Brighton, Bristol, Cardiff, Liverpool, Leeds and Manchester – good job we love beer!